Customer stories
Broken Arrow Skyrace
Palisades Tahoe, California · 2026 event
A race-week operating layer for participants, crew, spectators, and sponsors.
Event AppPush NotificationsSchedule and GuideSponsor Activations
2026 measured engagement
Results use observed Event HQ activity and confirmed delivery data from the event period.
67%
Registered runners using Event HQ
2,148 of 3,211
17,894
Sponsor scans
1,250 scanners
7,140
Confirmed push deliveries
17 messages
The challenge
Race-week information, live services, schedule details, and sponsor activations needed to serve runners and the people supporting them without fragmenting the experience across separate channels.
The approach
Broken Arrow used Event HQ as the shared participant layer for the event app, course and schedule information, live-service destinations, push communications, and trackable sponsor activations.
What the event generated
- 2,148 of 3,211 registered people used Event HQ, a 67% adoption rate.
- 935 additional crew and spectator contacts used the experience.
- Participants recorded 1,473 schedule saves and 339 calendar adds.
- The Race Day Hub received 44,958 views, and Course Maps received 16,640 views.
- Live tracking, results, and livestream destinations received 3,865 clicks.
- Sponsor activations generated 17,894 scans from 1,250 scanners.
- Seventeen push messages produced 7,140 confirmed deliveries.